Mercedes-Benz Vans
Slight decrease in unit sales compared to 2007. Despite the difficult market environment in the second half of 2008 caused by the financial crisis, in the year under review Mercedes-Benz Vans almost reached the record level it set in 2007. However, the 287,200 vehicles sold worldwide (2007: 289,100) represent by far the second-best level of van sales ever achieved by the unit. Significant growth in individual markets such as the United Kingdom and Eastern Europe were more than offset by falling unit sales in other markets such as Spain and the NAFTA countries.
The first half of 2008 was extremely positive for Mercedes-Benz Vans: A record number of 147,300 vehicles were sold, which was 9% more than in the prior year. Thanks to the high demand in the first few months of the year, the plants in Düsseldorf, Ludwigsfelde, and Vitoria were operating at the limits of their capacity. During this period, the Vans segment benefited from very dynamic markets in the Eastern European countries and solid demand in the markets of Western Europe. However, in the second half of the year, the effects of the financial crisis noticeably dampened growth and customer demand. But in spite of the difficult market environment, we increased our market share in the segment for mid-sized and large vans in Western Europe from 16.3% to 17.1%, thereby enhancing our leading position in the region.
Outstanding products impress experts and customers alike. Mercedes-Benz vans demonstrated their popularity by receiving numerous awards once again in 2008. The Sprinter was again selected CEP Van of the Year in its class of vehicles weighing up to 3.5 tons. A jury composed of 30 experts from the CEP (courier, express, and parcel delivery) segment based its decision on criteria such as economy, functionality and vehicle handling. In the same competition, the Mercedes-Benz Vito was the thirdtime winner in the class of vans weighing up to 2.8 tons. The Mercedes-Benz Sprinter also took first place in the competition for Commercial Vehicle of the Year, underscoring its tremendous popularity with customers.